How to create an irresistible offer 🤝

#4 - or how create unique offer people feels bad saying no.

Paname Automatise

Jan 24

Hi my name is Paname and I’m the CEO of MAFIAGENCY.

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Today’s program :

Identify your target market
Offer a unique value proposition
Create a sense of urgency
Make it easy to say yes
Provide a guarantee
Be transparent about your pricing
Showcase your success stories
Give something for free

Before we start, some figures ?

We are now 95 in the MAFIA.
156 people the FREE Training on Productivity [French].
12 new courses add to the MAFIACADEMY.

Identify your target market

Understand the specific needs, pain points, and goals of your ideal client. Tailor your offer to meet those needs and address those pain points. 🎯

There are only three good markets to choose from:

Improved health 💪
Increased wealth 💰
Improved relationships 💕

Choose your market well, because when you have an agency, it's grow or die. Markets grow at 9% per year, so if you're not careful, you might miss out on the opportunity to expand your business. 📈

You also need to look at these four things when picking a market:

Pain 🤕
Purchasing power 💰
Easy to target 🎯
Growing 📈

These factors will help you determine whether a market is viable for your agency, and whether it is a good fit for your services. By taking the time to carefully evaluate your options, you can increase your chances of success and achieve sustainable growth for your agency.

Offer a unique value proposition

Make sure your offer stands out from your competitors by highlighting the unique benefits and features of your services. 💡

Don't compete on price. Compete on value with your competitors. 💰

When creating an irresistible offer for your agency, it's important to remember that competing solely on price is not a sustainable strategy.

Instead, focus on providing unique value to your clients that sets you apart from your competitors. This can include offering unique services, providing exceptional customer service, or having a deep understanding of your clients' needs and pain points.

By competing on value, you'll be able to differentiate yourself from your competitors and attract higher-paying clients who are willing to pay for the value you provide.

Create a sense of urgency

Give potential clients a reason to act now by offering a limited-time special or a bonus for signing up. ⏰

Make it easy to say yes

Make the process of signing up for your services as simple and straightforward as possible. 🤝

The value of your offer is based on :

Thus, you deeply need to decrease the effort and sacrifice of the client !

Provide a guarantee

Give potential clients peace of mind by offering a money-back guarantee or some other form of assurance that they will be satisfied with your services. 💰

Providing a guarantee or assurance of satisfaction can be a powerful way to build trust and credibility with potential clients. It shows that you stand behind your services and are confident in your ability to deliver results. This can be especially important for new clients who may be hesitant to work with an agency they haven't worked with before.

A money-back guarantee or satisfaction assurance can be a strong selling point and can help you stand out from your competitors. It also give clients the confidence to invest in your services, knowing that they can get their money back if they are not satisfied with the results.

Be transparent about your pricing

Be upfront about the cost of your services so that potential clients can make an informed decision. 💲

Transparency about pricing is important for building trust and credibility with potential clients. When a client understands the cost of your services and what they can expect to receive in return, they are better able to make an informed decision about whether to work with your agency.

Being upfront about your prices also helps you avoid any surprises or misunderstandings down the line. It also helps you attract clients who are willing to pay for the value you offer and are not just looking for the cheapest option.

Clear and transparent pricing can also help you stand out from competitors who may not be as forthcoming about their prices.

Free gift to improve the trust

Offer a free consultation or a free trial of your services as a way to generate leads and build relationships with potential clients. 🎁

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Paname 🤖

Mafiagency